Saudi Arabia AlUla

Saudi Arabia | Expert Panel

July 25, 2023


Today we’re focusing on the Kingdom of Saudi Arabia. It wasn’t so long ago that I thought I might never have the ability to visit this vast country on the Arabian Peninsula. But let me tell you, things have changed!

From stunning desert landscapes, to fascinating ancient history, to an absolutely stunning and untouched sliver of the Red Sea – Saudi Arabia has always had a lot to offer… you just couldn’t visit. Fast Forward to recent years and the Kingdom has thrown open its doors and invested billions into infrastructure, gorgeous hotels, amazing experiences blending traditional and modern culture, and more.

Joining me to talk about the changes are Melanie de Souza, the CMO of AlUla and Amina Farooq who is a local expert in planning itineraries throughout the country. We talk about everything from the changes in women’s rights to the new projects on the Red Sea, to the delicious cuisine.



Listen to hear:

  • 02:20 – About Amina’s favorite place in Saudi Arabia
  • 04:40 – What major civilizations have lived here
  • 08:08 – Why more travelers should consider Saudi Arabia as a travel destination
  • 12:10 – How the country evolved
  • 17:09 – What big shifts took place
  • 20:26 – How Melanie’s life has changed since reforms were introduced
  • 23:44 – About Saudi culture and its unique traits
  • 27:10 – What entertainment events you can attend
  • 28:10 – How the country blends the traditional heritage with the modern trends
  • 33:04 – Why there are spectacular hotels in Saudi Arabia
  • 36:52 – About behind the scene stories on the Red Sea Project and Neom
  • 45:36 – How they have a memory of a past guest
  • 49:05 – About their favorite choices here
  • 54:31 – What you will learn about the world by visiting Saudi Arabia

Listener Exclusive Amenities

Get a Free Copy of Our Trends in Luxury Travel Report