Rocco Forte Hotels | Owner, Sir Rocco Forte

April 11, 2021

Not only today’s guest is the Founder and Chairman of Rocco Forte Hotels, some of my favorite properties in all of Europe, but he’s also been Knighted by Queen Elizabeth II herself! 

Rocco Forte Hotels are able to achieve the very rare combination between extreme sense of place, luxury service, and amazing design. The company is also family owned and run – with Sir Rocco’s sister doing design, his son selecting locations, and daughters building the vision for bar, culinary, and spa services. 

When you stop into a Rocco Forte hotel, it might be like visiting a Forte family home. With everything, including much of the staff, hand selected by the family. Located in the heart of Europe’s major cities like Rome, Berlin, Brussels, and London, you’ll be hard pressed to find better locations with more interesting history. 

Sir Rocco and I discuss how he blends family and work, some behind the scenes stories of the different properties, and some crazy guest requests.  



Listen to hear:

  • 02:33 – What Sir Rocco’s favorite spot on the property is

  • 04:03 – About the history of the property and how his father influenced him

  • 06:26 – How it feels like to have a business run as a family affair

  • 09:19 – About the protocol of becoming a knight

  • 11:41 – How does the “sense of place” connect with Rocco Forte Hotels

  • 16:51 – What some of the plans for new properties are

  • 19:40 – About some of his favorite details in the hotels

  • 22:53 – What you will learn about the world after visiting Rocco Forte Hotels

Listener Exclusive Amenities

Complimentary daily Full American Breakfast

£75/€85/$100 hotel credit per stay for rooms & Junior Suites (extras only)

£150/€170/$200 hotel credit per stay on suite bookings (a 2-night min. stay applies)

Highest priority upgrades upon arrival (subject to availability)

Highest priority Early Check-in & Late Check-out

Access to exclusive offers only when booking through a Rocco Forte Knights agency

Seasonal destination-specific welcome amenity

Personally greeted by the GM or Hotel Manager upon arrival

Personalized welcome note from the General Manager

20% off spa services (excl. Hotel Savoy, Hotel Amigo & Astoria Hotel)

Guaranteed No Walk Policy

Complimentary high-speed Wi Fi access for the duration of the stay

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