Today we’re heading to the Tuscan coast – to the chic seaside town of Forte dei Marmi, where marble mountains meet golden beaches and life revolves around la dolce far niente – the sweet art of doing nothing.

My guest today is my friend, Salvatore Madonna, owner of the beautiful Hotel Byron. Salvatore grew up here and believes true luxury is rooted in authenticity – in people, place, and the effortless rhythm of Italian life.

We chat about everything from the vintage vibe of Forte dei Marmi to the easy pace of nearby Lucca. And of course Carrara – where marble from this small corner of Tuscany has brought beauty to the world, a fitting legacy from a place where beauty is simply a way of life.

I hope you enjoy this sunny episode of Luxury Travel Insider.

Book your stay HERE.

Listen to hear:

• 02:04 – About Salvatore’s favorite spot on the property
• 12:48 – How to geographically situate Forte dei Marmi
• 19:20 – What gives the local beach clubs their effortlessly chic vibe
• 22:28 – Which details best describe the charm and character of the place
• 25:06 – Why Forte dei Marmi has such a distinct and timeless culture
• 28:08 – How influences from this corner of Italy have shaped the world
• 30:13 – What Salvatore’s vision for Hotel Byron is
• 36:43 – Which hidden detail you won’t find online
• 38:21 – Why certain day trips capture the spirit of Tuscany
• 41:49 – About seeing the Tuscan coast through a truly local lens
• 43:31 – Who crafts Salvatore’s favorite dishes at the hotel restaurant
• 44:41 – What inspired the famous “no selfie” rule
• 46:35 – How authenticity reveals itself in their approach to hospitality
• 49:28 – Why one memory of a past guest still stands out
• 51:16 – About Salvatore’s favorite choices on property
• 56:03 – What you will learn about the world and humanity by visiting Hotel Byron

Listener Exclusive Amenities

Upgrade on arrival, subject to availability

Daily Buffet breakfast for up to two guests per bedroom, served in the restaurant

Complimentary lunch or dinner for up to two guests per bedroom, once during stay (excluding alcohol, taxes and gratuities, must have minimum value of $100 USD equivalent)

Special welcome made in chocolate from our Chef

Local Traditional Gift

Early Check-In / Late Check-Out, subject to availability

Complimentary Wi-Fi

A discount of €20 on Hotel Byron’s two restaurants.