Today we’re discussing the magical destination of Morocco. Whether the word Morocco conjures up golden images of the Saharan Desert, the smell of scrumptious food, or intricately designed tilework in a breezy riad in Marakesh – you’d be right. 

But Morocco has so much more to give. The confluence of modern infrastructure and deep historical roots means you can enjoy learning about the world and yourself by making a visit. 

Our guest today is Hicham Alaoui, a former Google employee and Harvard Business School student, who like me, turned his passion into his business. We discuss Moroccan culture, common misperceptions, and ungoogleable experiences. 

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Listen to hear:

• 01:51 – What Hicham’s view from his favorite spot is
• 03:38 – How he started and shaped Experience Morocco
• 06:20 – Which three places are highlight of Morocco’s triangle and why
• 08:50 – How to visit Morocco with customized trips
• 11:34 – Why Morocco is a complex international mix of cultures
• 14:56 – What new types of experiences are requested by travelers
• 20:33 – About the specifically tailored Moroccan trips
• 27:50 – How one family had special magical moments
• 30:35 – Who the best guests for Morocco are
• 32:26 – What his take on Marrakesh vs. Fes is
• 35:50 – About the most unique Moroccan customs and habits
• 37:02 – What you will learn about the world after visiting Morocco

Listener Exclusive Amenities

 A very special 1 hour tour of Casablanca by Harley Davidson, or

A lunch discussing the ins and outs of Moroccan culture