Today, we’re headed deep off the beaten path to a forgotten island in Indonesia called Sumba. While it’s twice as large as Bali and has only 700,000 inhabitants – Sumba has barely any tourism to the island.

If it’s starting to sound TOO remote, don’t worry because we uncovered a luxury gem, or as our guest, James McBride, would call it – geographically opulent.

James is the CEO of NIHI Sumba, a gorgeous property on a beautiful swath of beach. But the big draw here is the experiences – from world class surfing, to free diving, to spending special moments with the property’s famous horses.

James and I talk about the culture of the island which has persisted for thousands of years, the stunning landscape, and how NIHI’s philosophy of organic growth has led to this one of a kind experience.

Book your stay HERE.

Listen to hear:

• 02:03 – About his favorite spot on property
• 04:03 – Where this luxury gem is located
• 06:30 – How the landscape of Sumba differs across the island
• 09:20 – Why the religion of the country is interesting
• 13:57 – What the few beliefs or ideas from the locals the world could benefit from are
• 15:56 – About James’ background and the origin story of NIHI Sumba
• 20:02 – What new properties they are working on
• 21:39 – How the layout of the property is unique
• 24:11 – About a behind-the-scenes story
• 30:27 – Why you can experience one of a kind wellness activities here
• 34:26 – How James has a fond memory of a past guest
• 35:23 – About a few of his favorite choices on and off property
• 38:37 – What you will learn about the world and humanity by visiting NIHI Sumba

Listener Exclusive Amenities

Upgrade on arrival, subject to availability

Daily Breakfast for up to two guests per bedroom, served in the restaurant and via in-room dining (already included in property rates)

$100 USD equivalent Resort or Hotel credit to be utilized during stay (not combinable, not valid on room rate, no cash value if not redeemed in full)

Early Check-In / Late Check-Out, subject to availability

Complimentary Wi-Fi