About Us

Bell & Bly Travel is a boutique travel advisory for entrepreneurs, executives, families, and couples. Our team is made up of travel experts from around the world working together to specialize in you. Together, we have accumulated tens of thousands of hours of travel designing with personal connections in the industry to create unique experiences for you.

Meet Our Team

Sarah Groen - Owner, Lead Travel Advisor
Rachael Armstrong
Oscar Alcantara
Jazmín Dalinkevicius
Ana Manrique
Cathy Ruiz
Ana Manrique
Michelle Rauscher
Assistant Travel Coordinator
alaska northern lights

Core Values

Bell & Bly Travel is known for a focus on surprising and delighting clients, unequivocal travel experience, and for crafting amazing adventures.

Love Our Customers

We always do what is best for our clients and put herculean effort into surprising and delighting them along the way. We treat my clients like family and they do the same for us.

Always Be Learning

We are constantly traveling and learning all there is to know about new destinations. We spend time up front learning about our clients’ unique travel style and bucket list dreams. We help clients have amazing experiences on the ground that expand their knowledge of the world.

Cultivate Adventure

We help clients gently push the boundaries of their comfort zones and use our deep industry relationships to craft amazing adventures and experiences that cannot be found online.

Behind The Name

When deciding what to name the company, we wanted something that invoked a spirit of adventure and was a nod to inspirational travelers. Bell & Bly Travel is named after two travelers and world experts, who were well ahead of their time – Gertrude Bell and Nellie Bly.

Gertrude Bell was an English writer, traveler, and archaeologist at the turn of the 20th century. She traveled alone through the Arabian Desert and became the world’s foremost expert on the Bedouin tribes.

Nellie Bly also lived at the turn of the century and was an American journalist. Inspired by the work of fiction, Around The World in Eighty Days, she decided to make a go at it and traveled around the world in 72 days while documenting it for the popular press.


“We could not be happier to have planned our trip with Sarah. She thought of activities and off the beaten track destinations we would never have considered. The entire process was such a pleasure, I would recommend her to anyone!”


“Sarah planned a holiday trip for us to Sweden, Finland, and Iceland. Every detail was taken into account!”


“Sarah helped my family to plan a surprise birthday trip for my father. It was all so well thought out, it couldn’t have gone better.”


“I was a little nervous to visit India, but it has always been on my bucketlist. I worked with Sarah to plan a trip that was two parts luxury, one part adventure. I went hiking in Ladakh and did homestays in small villages, and also was treated like a VIP on my visit to the Taj Mahal.”


“I run a startup and I have zero time to dedicate to planning a trip. The information out there is so overwhelming! I worked with Sarah to plan my honeymoon and it was one of the most amazing experiences. She took all the trouble out of planning and made the trip so enjoyable for my husband and me.”


Don’t miss this opportunity to learn from some of the top safari experts in the industry.

FREE WEBINAR: Wednesday, July 17 @ 11AM Eastern

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